About the Bachelor of Business Administration (BBA)

Business plays a major role in the structure and functioning of contemporary society. Rapid   changes  in   technology,   resource allocation, structural shifts  in the economy, changes  in  consumer  preferences,  global competition, and  shifts  in the employment market all  necessitate a  better understanding  of  the  role  and  nature  of business in today’s society. 

 

The BBA program provides a well-rounded scheme of business education with a focus on global business operations, emerging markets, and technology-enabled organizations. Students develop an in-depth understanding of any one of the business concentrations and learn a broad range of managerial capabilities, problem solving and communication skills.

 

This program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of knowledge from business and general education courses. Students will develop an appreciation and understanding of how to achieve organizational objectives in an often diverse and turbulent external environment.

Program Objectives

The specific objectives of the BBA program are to: 

·         produce up-to-date, assertive and effective executives for business and non-business organizations

·         prepare students for higher studies in relevant disciplines at home and abroad.

Career with BBA Degree

This program prepares students for executive career in business and other organizations. The BBA degree is often referred to as the golden passport, since it gives its holder an edge in the job market by opening more doors of opportunity. The degree helps the graduates to fulfill the potentials for high earnings, increased responsibility, and greater personal development. The present decade has been labeled as the era of business, and business graduates. 

Admission Requirements

·         GPA of at least 2.5 (or 2nd division) in both SSC and HSC exams.; or

·         GPA of at least 2.00 either in SSC or HSC exam. But the total GPA of SSC & HSC must be at least 6.00; or

·         At least C grade in 5 subjects of  O- level and 2 subjects of  A- level; 

·         North American High School Diploma or equivalent.

Areas of Concentrations

   Finance 

   Human Resource Management

   Management Information System (MIS) 

   Marketing

   Accounting

 

Program Structure

Course Category

No. of Courses

Credit per Course

Total Credits

General Education(GED)

10

3

30

Core

27

3

81

Major

5

3

15

Internship

1

3

3

Viva

1

3

3

Total

44

3

132

 

Degree Requirements

The BBA degree requirements will be as follows:

a.           Completion of 132.0 credit hours 

b.           Passing of all courses individually and maintaining a minimum CGPA of 2.50.

Financial Information

Particulars

Unit Cost (in Tk.)

Total (in Tk.)

Mode of Payment

Admission Fee

10000

10000

Once

Tuition Fee (Per Credit)

2250

297000

Semester- wise

Registration Fee

5000

40000

Semester-wise

Internship Registration Fee

3000

3000

During Internship

Library Fee

2000

2000

Once

Lab. Fee

500

4000

Semester-wise

Student Activities Fee

500

4000

Semester-wise

Total

360000

List of General Education Courses

Compulsory General Education (GED) Courses 

No.

Course 

Code

Course Title

Credit

1

ENG

BBA 100

Remedial English (for those found weak in English in  admission test)

0

2

ENG

BBA 101

English Language I: Language Composition

3

 

ENG

BBA 102

English Language II: Oral &Written Communication

3

4

   ICT

BBA 103

Computer Applications in Business 

3

5

MAT

BBA 104

Fundamentals of Business Mathematics 

3

6

BAS

BBA 105

Bangladesh Studies 

3

7

BUS

BBA 106

Business Ethics 

3

Optional General Education (GED) Courses (Any Four)

1

EMR

BBA 107

The Liberation War and Emergence of Bangladesh

3

2

SOC

BBA 108

Introduction to Sociology 

3

3

PAB

BBA 109

Introduction to Public Administration in Bangladesh 

3

4

WOR

BBA 110

Professional Communication and Technical Writing

3

5

BIO

BBA 111

Introduction to Psychology

3

6

PE

BBA-112

Professional Etiquette 

3

7

HHR

BBA-113

Humanity and Human Rights

3

List of Core Courses

No.

Course 

Code

Course Title

Credit

1

BUS

BBA 114

Introduction to Business 

3

2

BUS

BBA 115

Business Communication 

3

3

MGT

BBA 116

Principles of Management

3

4

MKT

BBA 117

Principles of  Marketing

3

5

ACT

BBA 118

Principles of Accounting 

3

6

FIN

BBA 119

Principles of Finance

3

7

ACT

BBA 120

Cost and Management Accounting

3

8

MSC

BBA 121

E-Business

3

9

MIS

BBA 122

Fundamentals of MIS

3

10

STA

BBA 123

Business Statistics

3

11

MGT

BBA 124

Organizational Behavior

3

12

MGT

BBA 125

Operations Management in Business

3

13

MGT

BBA 126

Entrepreneurship Development & SME Management

3

14

ECO

BBA 127

Microeconomics 

3

15

MGT

BBA 128

Bank Management

3

16

FIN

BBA 129

Auditing and Taxation

3

17

ACN

BBA 130

Advanced Accounting

3

18

MKT

BBA 131

Marketing Management

3

19

ECO

BBA 132

Macroeconomics

 

20

FIN

BBA 133

Capital Budgeting

3

21

FIN

BBA 134

Financial Management

3

22

MKT

BBA 135

International Business

3

23

MGT

BBA 136

Human Resource Management

3

24

FIN

BBA 137

Project Appraisal and Management

3

25

LAW

BBA 138

Business Law

3

26

BUS

BBA 139

Research Methodology 

3

27

MGT

BBA 140

Strategic Management

3

List of Major Courses

Finance (Any Five)

No.

Course 

Code

Course Title

Credits 

1

FIN

BBA 401

Corporate Finance

3

2

FIN

BBA 402

Portfolio Management 

3

3

FIN

BBA 403

Financial Markets and Institutions 

3

4

FIN

BBA 404

Bank Management

3

5

FIN

BBA 405

International Finance

3

6

FIN

BBA 406

Financial Derivatives 

3

7

FIN

BBA 407

Insurance and Risk Management  

3

Human Resource Management (Any Five)

1

HRM

BBA 410

Strategic Human Resource Management

3

2

HRM

BBA 411

Career Planning and Development  

3

3

HRM

BBA 412

Training and Development

3

4

HRM

BBA 413

Conflict Management

3

5

HRM

BBA 414

Compensation Management 

3

6

HRM

BBA 415

Human Resource Planning

3

7

HRM

BBA 416

Performance Management 

3

8

HRM

BBA 417

Industrial Relations

3

Management Information System (Any Five)

1

MIS

BBA 418

Computer Programming 

3

2

MIS

BBA 419

Systems Analysis 

3

3

MIS

BBA 420

Database Management 

3

4

MIS

BBA 421

Local Area Networking 

3

5

MIS

BBA 422

Executive information System

3

6

MIS

BBA 423

Technology Management in MIS 

3

Marketing (Any Five)

No.

Course

Code

Course Title

Credits

1

MKT

BBA 424

Retail Management 

3

2

MKT

BBA 425

Marketing Research 

3

3

MKT

BBA 426

Consumer Behavior 

3

4

MKT

BBA 427

E-Marketing  

3

5

MKT

BBA 428

Sales Planning and Operations  

3

6

MKT

BBA 429

International Marketing 

3

7

MKT

BBA 430

Brand Management 

3

8

MKT

BBA 431

Strategic Marketing 

3

9

MKT

BBA 432

Supply Chain Management

3

10

MKT

BBA 433

Product, Planning and Services Development

3

Accounting (Any Five)

1

ACN

BBA 434

Advanced Cost Accounting

3

2

ACN

BBA 435

Advanced Financial Accounting 

3

3

ACN

BBA 436

Advanced Management Accounting 

3

4

ACN

BBA 437

Accounting Theory 

3

5

ACN

BBA 438

Accounting for Govt. and Non-Profit Organization 

3

6

ACN

BBA 439

Auditing 

3

7

ACN

BBA 440

Accounting Information System 

3

8

ACN

BBA 441

Taxation

3

9

ACN

BBA 442

Financial Statements Analysis 

3

Internship

1

INT

BBA 450

Internship 

3

2

VV

BBA 451

Viva Voce

3

FIND US AT


Our Address

69 Mohakhali C/A, Dhaka-1212, Bangladesh

General Enquiries

info@isu.ac.bd

Call us

+8801313037070 | +8801313037078 | +8809613100100 | +8801313400600

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