About the Bachelor of Business Administration (BBA)

Business plays a major role in the structure and functioning of contemporary society. Rapid changes in technology, resource allocation, structural shifts in the economy, changes in consumer preferences, global competition, and shifts in the employment market ⎯ all necessitate a better understanding of the role and nature of business in today’s society.

The BBA program provides a well-rounded scheme of business education with a focus on global business operations, emerging markets, and technology-enabled organizations. Students develop an in-depth understanding of any one of the business concentrations and learn a broad range of managerial capabilities, problem solving and communication skills.

This program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of knowledge from business and general education courses. Students will develop an appreciation and understanding of how to achieve organizational objectives in an often diverse and turbulent external environment.

Program Objectives

The specific objectives of the BBA program are to:

A. Produce up-to-date, assertive and effective executives for business and non-business organizations
B. Prepare students for higher studies in relevant disciplines at home and abroad.

Career with BBA Degree

This program prepares students for executive career in business and other organizations. The BBA degree is often referred to as the golden passport, since it gives its holder an edge in the job market by opening more doors of opportunity. The degree helps the graduates to fulfill the potentials for high earnings, increased responsibility, and greater personal development. The present decade has been labeled as the era of business, and business graduates.

Admission Requirements

1. GPA of at least 2.5 (or 2 nd division) in both SSC and HSC exams.
2. GPA of at least 2.00 either in SSC or HSC exam. But the total GPA of SSC & HSC must be at least 6.00.
3. At least C grade in 5 subjects of O- level and 2 subjects of A- level.
4. North American High School Diploma or equivalent.

Areas of Concentrations

1. Finance.
2. Human Resource Management.
3. Management Information System (MIS) .
4. Marketing.
5. Accounting.

Program Structure

Course CategoryNo. of CoursesCredit per CourseTotal Credits
General Education(GED)10330
Core27381
Major5315
Internship133
Viva133
Total443132

Degree Requirements

The BBA degree requirements will be as follows:

A. Completion of 132.0 credit hours
B. Passing of all courses individually and maintaining a minimum CGPA of 2.50.

Financial Information

 Unit Cost (in Tk.)Total (in Tk.)Mode of Payment
Admission Fee1000010000Once
Tuition Fee (per credit)2250297000Semester-wise
Registration Fee500040000Semester-wise
Internship Registration Fee30003000During Internship
Library Fee20002000Once
Lab. Fee5004000Semester-wise
Student Activities Fee5004000Semester-wise
Total360000 

List of General Education Courses

Compulsory General Education (GED) Courses
No.CourseCodeCourse TitleCredit
1ENGBBA 100Remedial English (for those found weak in English in admission test)0
2ENGBBA 101English Language I: Language Composition3
3ENGBBA 102English Language II: Oral &Written Communication3
4ICTBBA 103Computer Applications in Business3
5MATBBA 104Fundamentals of Business Mathematics3
6BASBBA 105Bangladesh Studies3
7BUSBBA 106Business Ethics3
Optional General Education (GED) Courses (Any Four)
1EMRBBA 107The Liberation War and Emergence of Bangladesh3
2SOCBBA 108Introduction to Sociology3
3PABBBA 109Introduction to Public Administration in Bangladesh3
4WORBBA 110Professional Communication and Technical Writing3
5BIOBBA 111Introduction to Psychology3
6PEBBA-112Professional Etiquette3
7HHRBBA-113Humanity and Human Rights3

List of Core Courses

No.CourseCodeCourse TitleCredit
1BUSBBA 114Introduction to Business3
2BUSBBA 115Business Communication3
3MGTBBA 116Principles of Management3
4MKTBBA 117Principles of Marketing3
5ACTBBA 118Principles of Accounting3
6FINBBA 119Principles of Finance3
7ACTBBA 120Cost and Management Accounting3
8MSCBBA 121E-Business3
9MISBBA 122Fundamentals of MIS3
10STABBA 123Business Statistics3
11MGTBBA 124Organizational Behavior3
12MGTBBA 125Operations Management in Business3
13MGTBBA 126Entrepreneurship Development & SME Management3
14ECOBBA 127Microeconomics3
15MGTBBA 128Bank Management3
16FINBBA 129Auditing and Taxation3
17ACNBBA 130Advanced Accounting3
18MKTBBA 131Marketing Management3
19ECOBBA 132Macroeconomics 
20FINBBA 133Capital Budgeting3
21FINBBA 134Financial Management3
22MKTBBA 135International Business3
23MGTBBA 136Human Resource Management3
24FINBBA 137Project Appraisal and Management3
25LAWBBA 138Business Law3
26BUSBBA 139Research Methodology3
27MGTBBA 140Strategic Management3

List of Major Courses

Finance (Any Five)
No.CourseCodeCourse TitleCredits
1FINBBA 401Corporate Finance3
2FINBBA 402Portfolio Management3
3FINBBA 403Financial Markets and Institutions3
4FINBBA 404Bank Management3
5FINBBA 405International Finance3
6FINBBA 406Financial Derivatives3
7FINBBA 407Insurance and Risk Management3
Human Resource Management (Any Five)
1HRMBBA 410Strategic Human Resource Management3
2HRMBBA 411Career Planning and Development3
3HRMBBA 412Training and Development3
4HRMBBA 413Conflict Management3
5HRMBBA 414Compensation Management3
6HRMBBA 415Human Resource Planning3
7HRMBBA 416Performance Management3
8HRMBBA 417Industrial Relations3
Management Information System (Any Five)
1MISBBA 418Computer Programming3
2MISBBA 419Systems Analysis3
3MISBBA 420Database Management3
4MISBBA 421Local Area Networking 
5MISBBA 422Executive information System3
6MISBBA 423Technology Management in MIS3
Marketing (Any Five)
1MKTBBA 424Retail Management3
2MKTBBA 425Marketing Research3
3MKTBBA 426Consumer Behavior3
4MKTBBA 427E-Marketing3
5MKTBBA 428Sales Planning and Operations3
6MKTBBA 429International Marketing3
7MKTBBA 430Brand Management3
8MKTBBA 431Strategic Marketing3
9MKTBBA 432Supply Chain Management3
10MKTBBA 433Product, Planning and Services Development3
Accounting (Any Five)
1ACNBBA 434Advanced Cost Accounting3
2ACNBBA 435Advanced Financial Accounting3
3ACNBBA 436Advanced Management Accounting3
4ACNBBA 437Accounting Theory3
5ACNBBA 438Accounting for Govt. and Non-Profit Organization3
6ACNBBA 439Auditing3
7ACNBBA 440Accounting Information System3
8ACNBBA 441Taxation3
9ACNBBA 442Financial Statements Analysis3
Internship
1INTBBA 450Internship3
2VVBBA 451Viva Voce3

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69 Mohakhali C/A, Dhaka-1212, Bangladesh

General Enquiries

info@isu.ac.bd

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+8801313037070 | +8801313037078 | +8809613100100 | +8801313400600

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